About Good Play Days

We think the best learning looks a lot like play. Founded in 2024 as the sister brand to Woof Living, we curate toys and learning materials for little explorers aged 0–6, with safety as our number one rule — always.

Our Founder's Vision

Founder Laurel Wong's inspiration for Good Play Days came from watching her niece and nephew grow through different stages of early childhood. As the founder of Woof Living, Singapore's pet toy specialist since 2018, she started noticing striking parallels between what children and pets both need to thrive.

“Watching my niece and nephew interact with their toys showed me how crucial thoughtful design is for childhood development,” Wong explains. “I saw these same principles at work with my toy poodle—the importance of safety, purposeful engagement, and age-appropriate challenges applies universally.”

Years of curating and distributing international brands through Woof Living taught her exactly what to look for — and what to walk away from.

“My business philosophy is simple—I only source products I truly believe in,” she shares. “While building a sustainable business is important, I never compromise on safety, functionality, or purpose to chase profits. I've found that when you prioritise quality and genuine value, business success naturally follows.” That same principle now sits at the heart of Good Play Days.

Exclusive Little Lamb Kind Partnership

We're delighted to be Singapore's exclusive distributor for Little Lamb Kind, part of the Lambwolf Collective family — as seen in Harper's BAZAAR, The Wall Street Journal, and USA Today. Their toys bring together:

• Montessori-inspired design that builds independence
• Waldorf-influenced creativity and imagination
• Toxic-free materials (EN71-3 certified, BPA-free)
• Ethical manufacturing standards (ICTI certified)
• Playthings that quietly build fine motor and practical life skills

Retail & Partnership

Beyond distribution, Good Play Days is a retailer at heart, committed to purposeful play. We're always on the lookout for retail partners who care as much as we do about children's development, safety, and joyful learning through quality toys.

Our Promise

Free shipping across Singapore on orders over SGD39, delivered within 1–3 working days, every order checked with care, and a customer care team that actually replies. At Good Play Days, we're here to help create the kind of playful learning moments that stick — the ones that build a lifetime of curiosity.

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Follow our journey on Instagram @good.play.days.

For inquiries:
Laurel Wong
Founder & Director
E: hello@woofliving.com