Our story

At Good Play Days, we're transforming early childhood development in Singapore by returning to a fundamental truth: the best learning happens through play. Founded in 2024 as a sister brand to Woof Living, we carefully curate educational toys and learning materials that support children aged 0-6 years through purposeful play, making their developmental journey both simple and joyful.

Meet our founders

"At Good Play Days, we're all about letting kids be kids," says Co-Founder Emily Kwa, whose journey was inspired by her two-year-old daughter. Emily brings her creative vision to life through our minimalist alphabet and word posters, thoughtfully designed to enhance modern spaces while fostering vocabulary development.

Her partner, Co-Founder Laurel Wong, brings unique expertise as the creator of Woof Living, Singapore's leading interactive pet toy brand. "Whether for kids or pets, we're firm believers in purposeful play," Wong shares. "Our toys ignite imagination, develop problem-solving skills, and foster social connections."

Our philosophy

We believe in letting kids be kids. Blending the best of Montessori and Waldorf approaches, we select premium educational toys that respect each child's natural development. Every piece in our collection is purposefully chosen to:

  • Encourage hands-on discovery and imaginative play
  • Develop practical skills for everyday life
  • Support age-appropriate learning challenges
  • Nurture creative thinking and independence

How we support growth through play

Our carefully curated products:

  • Cultivate fine motor skills
  • Spark creativity
  • Simulate real-world activities
  • Build confidence
  • Enhance practical life skills

From Montessori-inspired tools to Waldorf-influenced play sets, we provide age-appropriate toys that empower children and honor the natural rhythm of childhood. Through a perfect balance of structured learning and free play, Good Play Days supports each child's unique developmental journey.

Exclusive partnership

We proudly serve as Singapore's exclusive distributor for Little Lamb Kind, bringing world-class educational toys to local families. Part of the acclaimed Lambwolf Collective family, Little Lamb Kind has been featured in prestigious publications including Harper's BAZAAR, The Wall Street Journal, and USA Today, reflecting their internationally recognized approach to educational play.

Our promise

At Good Play Days, we're more than just a toy store. We're your partners in creating joyful learning experiences that prepare children for life's adventures while respecting their innate wisdom and creativity. Every product we offer is thoughtfully selected to support your child's development through the power of purposeful play.