About Good Play Days

At Good Play Days, we believe the best learning happens through play. Founded in 2024 as the sister brand to Singapore's leading interactive pet toy brand Woof Living, we curate educational toys and learning materials for children aged 0-6 years, with safety as our unwavering priority.

Our Founder's Vision

Founder Laurel Wong's inspiration for Good Play Days came from watching her niece and nephew develop through different stages of early childhood. As the creator of Woof Living, Singapore's leading interactive pet toy brand, she discovered striking parallels between what children and pets need for healthy development.

"Watching my niece and nephew interact with their toys showed me how crucial thoughtful design is for childhood development," Wong explains. "I saw these same principles at work with my toy poodle—the importance of safety, purposeful engagement, and age-appropriate challenges applies universally."

As a trusted curator and distributor for international brands through Woof Living, she's developed expertise in identifying products that truly deliver on their promise.

"My business philosophy is simple—I only source products I truly believe in," she shares. "While building a sustainable business is important, I never compromise on safety, functionality, or purpose to chase profits. I've found that when you prioritize quality and genuine value, business success naturally follows." This principled approach has guided Woof Living's success and now forms the foundation of Good Play Days.

Exclusive Little Lamb Kind Partnership

We proudly serve as Singapore's exclusive distributor for Little Lamb Kind, part of the acclaimed Lambwolf Collective family featured in Harper's BAZAAR, The Wall Street Journal, and USA Today. Little Lamb Kind's world-class educational toys offer:

• Montessori-inspired design for independence
• Waldorf-influenced creativity and imagination
• Premium, toxic-free materials (EN71-3 certified, BPA-free)
• Ethical manufacturing standards (ICTI certified)
• Tools that cultivate fine motor skills and practical life skills

Retail & Partnership

Beyond distribution, Good Play Days operates as a trusted retailer committed to purposeful play. We're always seeking retail partners who share our philosophy of prioritizing children's development, safety, and joyful learning through quality educational toys.

Our Promise

We offer fast, complimentary shipping within 3 working days throughout Singapore, rigorous quality assurance, and responsive customer support. At Good Play Days, we're your partners in creating meaningful learning experiences that honor childhood while building foundations for lifelong learning.

Connect with us at www.goodplaydays.com or follow our journey on Instagram @good.play.days

For inquiries:
Laurel Wong
Founder & Director
E: laurel@goodplaydays.com